MarkNet Alliance, an auction marketing network, will hold 2008 - a GREAT year with INFINITE possibilities,a membership conference, at the Tropicana Resort in Las Vegas, Nevada on September 28 - 30, 2008. Among the conference topics is auction method marketing for real estate, executing change in the workplace, Customer and Client satisfaction and online bidding for Real Estate.
According to a recent report by Morpace, Inc.,conducted on behalf of the National Auctioneers Association (NAA),residential real estate auction revenue increased 5.3% last yeardespite the growing housing market downturn. This makes real estateauctions one of the fastest growing sectors of auction methodmarketing. For the seller, knowing the day and time property will besold can remove a lot of stress from the process of relocating. Buyersbenefit by getting a good deal and deciding what they want to pay for ahome. Even developers are selling new homes via auctions with plenty ofsuccess.
Bill Johnson, a Minnesota builder who recently sold18 of 40 available homes in a single weekend by auction, says thischanging aspect of real estate marketing provides a win/win situationfor seller and buyer. "What was so exciting was the young couples thatwere there. The first-time buyers are really getting active in themarket right now," he said in an interview with David Asman of FoxBusiness News. Johnson says that when the buyer gets a good deal, theseller gets a good deal and, as a builder, Johnson gains a goodprospect for a future customer. "We know we’ll end up building theirnew house in the future."
Further evidence for the success of auction methodmarketing is the growing popularity of online auction centers, asillustrated by the innovator of online auctions, eBay.com, and itsbiggest competitor, Amazon.com. These popular tools for the everydaymarketer are signposts for both auctioneer and real estateprofessionals to move their marketing efforts and sales accessibilityonline.
MarkNet Alliance is doing just that as memberauction companies combine resources to grow their existing businessesthrough technology, networking, and educational training. Onlinesoftware available to MarkNet Alliance members helps build biggerauctions and streamline auction management. This software, availableonline with no installation required, allows auctioneers, brokers, andsellers to view all tasks and statistics regarding the piece of realestate being sold and to hold simultaneous onsite and online auctions,increasing auction attendance.
For more information about MarkNet Alliance, themember companies involved, or the auction method of marketing, pleasecontact Wendy Stewart, wendy@marknetalliance.com or 719-221-4723. Youcan also find out more about MarkNet Alliance at http://www.marknetalliance.com/.
